Our Global Focus

Picture this – A family is expecting a child but doesn’t think they have the financial means to support their kid – what’s next?

The Resource Effect.

Lack of financial means is one of the biggest risk factors involved in family separation and is manifested in several ways. A family may think that their child will have access to more resources in an orphanage. A family may also rely on one source of income to provide for their children and losing that source can mean an inability to afford education, doctor’s visits, or even meals and water.

Prevent family separation and increase family reunification by supplementing the incomes of female-headed households in Kenya.

Introducing the FAMILY Campaign

Hopeland is joining forces with GiveDirectly to conduct a landmark experiment to evaluate the impact of cash transfers as a cost-effective solution to address the drivers of family separation, and improve the overall wellbeing of at-risk children and families, with a special focus on female-headed households in Kenya with more than two dependent children.



The “FAMILY” campaign will enroll up to 13,500 single women raising two or more children without the support of a partner. This design builds on existing research showing that both poverty and sole-parent status are predictors of family separation in Kenya.



If successful this first of its kind campaign can disrupt a centuries old funding model that supports orphanages.

Rigorous Monitoring and Measuring Success.

The trial will link two groups of female recipients to a mobile money account (M-Pesa) and transfer a lump-sum payment of either $US250 or $US500 every year for a three-year period directly to the recipient’s account. By varying the transfer amount the study can determine the most cost-effective amount for impact and scale-up.

Following each transfer, GiveDirectly will contact every recipient to confirm receipt of funds and to monitor user experience. GiveDirectly staff  will also collect qualitative feedback from recipients on how their lives have been impacted by the payments. The results will be published in a peer-reviewed journal and used to persuade the largest donors to institutional care to shift portions of their funding upstream.

Key indicators to be tracked are:

(1) amount of financial support provided,

(2) number of families taking action to support,

(3) number of women and children receiving support,

(4) reductions in children living outside of family care, and

(5) improvements in quality of life for children, including educational attendance, nutrition and exposure to family violence, all in the targeted areas.