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All Children Count
But Not All Children Are Counted

Hopeland’s first campaign, All Children Count, was launched at Global Citizen festival in New York City to bring attention to the inadequate way we care for children worldwide


Organizations signed our letter

166 million

People saw our campaign

$1 billion

Committed to fund a response

The Issue

Children without family care experience deficits in physical growth, cognitive function, neurodevelopment and social-psychological health. These children are the most vulnerable but many of them are outside of households, living in orphanages, trafficked or on the streets. They are invisible. Because they are not in a household, they were not being counted by the UN and did not have equal right when it comes to delivery of the Sustainable Development Goals.

Our Approach

That is why we partnered with like-minded advocacy organizations, such as Lumos, to campaign for the UN to change the way they approach monitoring the SDGs. Our launch at the Global Citizen festival reached an audience of over 166 million people via broadcasts on MSNBC and other channels in addition to press and media coverage. The hugely successful #AllChildrenCount also promoted this issue around the world and straight to the front door of the UN. 

The Outcome

By launching this campaign at the Global Citizen festival we shared this important message with millions of people. 

Our successful campaign preceded the UN Secretary General’s call for an additional $1billion in funding to aid countries to improve their data collection. This was a crucial development as our campaign showed how vital this additional funding is and how it will improve the lives of children and families.

“Hopeland uses its location just a few blocks from the United Nations to ensure every child’s voice is heard when nation states are making choices that affect children’s lives. I’m delighted that the Secretary General heard our call and committed extra funding to tackle this vital issue”

Nicholas EvansCEO of Hopeland